Marketing Plans:
Align your goals to strategies that deliver
What are your business goals? Let’s come up with a plan to reach your audience.
When running a small to mid-size non-profit, staying up to speed on marketing strategies can be challenging. Have you looked at the data on the various tactics might work best to reach your business goals? If not, let’s strategize and put a plan together that can achieve measurable results.
Businesses often try one or more media types, from Facebook, Instagram, Google ads, email campaigns, and a website, to reach their audience. After using a variety of media, results should be measured to see what works. Most of the time, audiences have to see an ad several times in a variety of ways before making a decision or contacting you. Many times, more than one type of media is responsible. But how do you know? An in-depth look at data and insights from your website, social media, and email campaigns can help show the most effective methods.
What stories are you sharing with your customers, and where are you telling them? Let’s make sure your marketing dollars are spent on the stories that capture the hearts and minds of your audience and align with the goals of your business.
As a nonprofit, before spending money on paid marketing, look for the most effective placements from a low-cost or no-cost perspective. I can provide an analysis and a path forward for results by reviewing:
Social Media Accounts
Are you active on Facebook, Instagram, Tiktok, and X? Take a look at the data from your visitors, which type of posts are most effective for your business, and ways you can reach your audience through these platforms.
Email Marketing Campaigns
Email is the number one way to reach an audience, and it is free. However, are all the emails that you are sending getting delivered to your audiences’ inboxes? Email clients such as Mailchimp, Constant Contact, Wix, and others adhere to strict antispam laws. This is important to help make sure your email gets delivered. But, at the same time, if email lists are not properly maintained, accounts can stop delivering. I can help look at your email lists, send reports, and, using best practices, help develop a plan to successfully engage your audience with the right content at the right time.
Website Traffic
When you know where your audience comes from before visiting your website, which pages they spend the most time on, or where they exit from, you can strategically promote your content so your audience can more easily find your services or connect with you.
Google Accounts
For most businesses, Google My Business is the number driver of phone calls, directions, and website traffic. Are you receiving monthly reports from Google for this valuable information? If not, I can help you set this up or also connect your website and social media to Google to help promote your business.
Summary: A message that relates to your audience in the right place at the right time will capture their hearts and minds. Reach new audiences with a data-driven approach.
Add digital advertising to your media mix with a plan that has measurable results. This could start for free by running ads using a non-profit Google Ads grant.