Brand Identity:
Build trust, be remembered, reach more
Nonprofit organizations often have less resources but still need to get the word out and draw people in. I take marketing principles from large corporations and scale them down for the benefit of small nonprofits on a tight budget.
The perception of your business by your audience is based on how you have defined your brand. A strong brand can make communicating your business cost effective, create instant recognition, and through consistent use of your strongest assets, build trust with your audience.
It is important to find out how your audience perceives your business so that you can attract even more like-minded customers. Also, businesses have personalities just like people. Take a look to see if the personality of your brand aligns to the goals of your business. Does anything need fine tuning?
I will help you define your audience and create a path to move forward on your strategic goals with a brand audit in 3 simple steps:
- Define your audience & conduct quick surveys and interviews about your brand
- Review existing branding and messaging and how that aligns to your business goals
- Fine-tune what you have to improve, or make recommendations for a brand refresh
Summary: Elevate your brand with authenticity. Differentiate your brand from other nonprofits so that you will be instantly recognized. Increase trust and make it easy for your supporters to invest their resources in your organization first.
Next, take a look at your marketing strategy and cost effective ways to get the word out.