Marketing Plans:
Align your goals to strategies that deliver
What are your business goals? Let’s come up with a plan to reach your audience.
For small businesses and mid-size nonprofits, keeping up with evolving marketing strategies can be a challenge. Have you reviewed the data on which tactics best support your goals? If not, let’s work together to build a strategy that delivers clear, measurable results.
Businesses often experiment with multiple channels—Facebook, Instagram, Google ads, email campaigns, and websites—to reach their audience. But success isn’t just about using different media; it’s about knowing what works. Most audiences need to encounter a message several times, across various touchpoints, before taking action. Often, more than one channel plays a role. The key is data—analyzing insights from your website, social media, and email campaigns reveals which strategies are most effective.
What stories are you sharing with your customers, and where are you telling them? Let’s make sure your marketing dollars are spent on the stories that capture the hearts and minds of your audience and align with the goals of your business.
As a nonprofit, before spending money on paid marketing, look for the most effective placements from a low-cost or no-cost perspective. I can provide an analysis and a path forward for results by reviewing:
Social Media Accounts
Are you engaged with your audience on Facebook, Instagram, Tiktok, and X? Take a look at the data from your visitors, which type of posts are most effective for your business, and ways you can grow your audience through these platforms.
Email Marketing Campaigns
Email remains the most effective—and often free—way to reach your audience. But are your messages actually landing in their inboxes? Platforms like Mailchimp, Constant Contact, and Wix follow strict anti-spam regulations to ensure deliverability. Still, if your lists aren’t properly maintained, your account’s emails may stop reaching recipients altogether. I can review your lists, generate reports, and apply best practices to help keep your campaigns performing at their best.
Website Traffic
When you know where your audience comes from before visiting your website, which pages they spend the most time on, or where they exit from, you can strategically promote your content so your audience can more easily find your services or connect with you.
Google Accounts
For many businesses, a Google Business Profile—the tool that connects directly with Google Maps—is the leading driver of phone calls, directions, and website visits. Are you making the most of this free resource to manage your visibility in Maps and Search? I can help you set up your profile, share promotions, respond to reviews, and strengthen your presence by linking your website and social media to your Google Business Profile.
Summary: A message that relates to your audience in the right place at the right time will capture their hearts and minds. Reach new audiences with a data-driven approach.
Add digital advertising to your media mix with a plan that has measurable results. This could start for free by running ads using a nonprofit Google Ads grant.